Richardson Launches R3D Customizer, Design Capabilities Built for the Modern Customer
August 4, 2026
Company celebrates 56 years in business by unveiling an enhanced website and new customization solution, providing customers with a seamless experience for all products
SPRINGFIELD, ORE – Richardson, a leading manufacturer of performance and lifestyle headwear and apparel, today unveiled its new R3D Customizer to deliver a seamless custom product creation experience. The new R3D Customizer, a complete redesign of the company’s original customizer, will now serve as the central hub for all custom-made-to-order Richardson products. It will make the overall process from customization to ordering seamless and more efficient for customers. Richardson is also celebrating its 56th year in business with the rollout of its newly revamped website. The new website and enhanced customization capabilities underscore the company’s strong commitment to providing a best-in-class customer experience now and for years to come.
“What started as wanting to be a bigger part of America’s favorite pastime has become a legacy of developing quality products seen not only on baseball fields across the country, but also headwear for outdoor enthusiasts, construction workers, golfers, and everyone in between,” said Kelly Richardson, President and CEO of Richardson. “We are proud of what we’ve built over the past 56 years, and we’ve continued to adapt to the needs of our customers. We are excited to unveil new capabilities and a more streamlined experience. At a time when customers place an emphasis on style, our technology not only makes it simple to create great-looking, high-quality caps and uniforms, it also makes the design process fun.”
R3D Customizer Brings a Seamless Product Experience
Whether customers are creating custom products for athletes, teams, brands, or businesses, Richardson’s new R3D Customizer combines the best of its headwear and uniform customization capabilities into one seamless experience across all products. For example, customers will no longer have to design one product at a time. The customizer’s enhanced Product Rack feature allows them the ability to design an entire head-to-toe uniform look or a multi-cap headwear assortment in one session.
“The R3D Customizer is a game changer for how we design and share Richardson’s custom hats and uniforms,” said Alex Harrison, Owner of Graham Sporting Goods. “It’s intuitive and fast, with realistic mockups that make editing artwork simple and give our customers confidence before placing an order.”
The R3D Customizer also lets customers revisit previous designs at any time, while the Product Rack feature lets users easily design multiple products simultaneously. Users can then use the “Share Your Design” feature to send a link to any item or Product Rack they’ve created so stakeholders such as players, parents, or coaches can easily preview options. In addition, when a user sends a design link to a Richardson-authorized dealer, the dealer can quickly open the design and place an order for the user.
Once a customer has completed their design in the R3D Customizer, their fully configured products can be saved, renamed, and accessed at any time for future orders or further customizations. Saved designs can be quickly duplicated to build an assortment of additional products featuring the same artwork across multiple colors and models. In addition, customers can quickly access their most frequent orders and reorder in seconds.
The R3D Customizer also includes a logo designer feature that allows customers to upload their most common logo art file types and vectorize, modify, and recolor them. Logos can then be stored in their My Logos library for easy future access.
New Digitally Enhanced Website for the Modern Customer
In addition to the R3D Customizer, Richardson has created a new website, built with the modern customer at the center. Packed with a fresh look and feel, the new site includes:
- Improved navigation and search functionality: With a new, highly intuitive design, customers can find exactly what they are looking for at the click of a button.
- Updated Customer Dashboard: Now, customers can see all of their saved designs, order and payment information, order status, and shipping details in a single view
- Improved Dealer Locator: Helps end users quickly and easily find a Richardson-authorized dealer to help bring their vision to life.
- Enhanced resources and tools: Access sales programs, product tech sheets, and marketing assets in one organized spot.
- Updated account info & invoicing: Manage your account details, view invoices, and make payments—securely and simply.
About Richardson
Richardson is a leading manufacturer of custom, made-to-order headwear and apparel for teams, retailers, brands, and businesses. Founded in 1970, Richardson is family-owned and operated, with headquarters in Springfield, Oregon, and distribution centers in Oregon and Texas.
Media Contact:
Carmen Mantalas
Mantalas Communications, Inc.
